IMAGINASOFT - SOHO CAPITAL

Population: 10.3 million inhabitants
Gross Domestic Product (GDP): 0.2 trillion euros
12,000 dentists
4,500 dental clinics

Imaginasoft is the market leader in practice management software for dental clinics in Portugal. For 29 years, the company has been developing specialised software solutions and providing Digital Radiology and Imaging equipment for dental practices, clinic groups, and dental laboratories.

Imaginasoft's flagship solution is NewSoft DSa complete practice management platform covering the entire clinical and administrative workflow. Its core modules include Appointment Scheduling, Patient Records, Medical Notes, a 3D Dental Chart with Treatment Plans, Budgeting and Billing, Statistics and Reports, and Electronic Prescriptions.

The daily experience of NewSoft DS is further enhanced by five key Add-Ons: the Doctor's App (with the practitioner's agenda and patient information at hand), a real-time Dashboard with Key Performance Indicators, Digital Docs (for digitally completing and signing Anamneses and Informed Consents), Automated SMS Reminders, and Electronic Invoicing.

More recently, the Online Patient Portal for appointment booking and the Automated Check-In service have been fully integrated with the software, delivering a more efficient and engaging patient experience and reflecting the company's commitment to the digital transformation of dental care.

Beyond software, Imaginasoft equips clinics with a complete range of Radiology and Digital Imaging technology.

Imaginasoft is embracing a new chapter driven by artificial intelligence. The company is progressively incorporating AI across its solutions — from intelligent automation of administrative workflows and patient communication to AI-assisted clinical tools — with the goal of freeing clinical teams from repetitive tasks and allowing them to focus on what matters most: their patients. This new direction reinforces Imaginasoft's ambition to keep its customers at the forefront of innovation in dental care.

Today, Imaginasoft's solutions are used by more than 2,000 clinics across Portugal, as well as by the country's leading Dental Medicine Schools and Universities — a position of trust built over almost three decades and consolidated as the undisputed market leader in dental practice management software.

Imaginasoft recognized as an innovative company by COTEC.
Imaginasoft ranked as a leading company by l’IAPMEI

Imaginasoft joins the ranks of the top 10 software publishing companies in Portugal.

FOUNDER & GENERAL MANAGER

Rui SILVEIRA

Founder of IMAGINASOFT, Rui Silveira has led the company as General Manager since its creation 29 years ago, building it into Portugal's leading provider of clinical practice management software.

Over almost three decades, he has guided the company's growth and strategic direction, accompanying the digitalisation of healthcare and dental practices across Portugal and establishing long-standing relationships of trust with thousands of clinics.

He is passionate about combining deep market knowledge with technological innovation, and remains personally involved in shaping the company's product vision and its relationship with customers.

Convinced that the industry is entering a new era driven by cloud technologies and artificial intelligence, he is committed to ensuring that Imaginasoft's customers are the first to benefit from this transformation, with solutions that are innovative, reliable, and built around the reality of clinical practice.

CHIEF TECHNOLOGY OFFICER

João FERNANDES

With two decades as Chief Technology Officer at IMAGINASOFT, João Fernandes leads the company's entire software development and engineering organisation.

Throughout his career, he has been the driving force behind the technological evolution of the company's solutions, overseeing every stage of their development — from architecture and design to delivery and continuous improvement — always with a focus on robustness, usability, and the specific needs of clinical environments.

He is passionate about engineering excellence and about building teams where quality and accountability are shared values.

As the industry undergoes profound digital change, he is leading the modernisation of Imaginasoft's technology platform, embracing cloud-native architectures and AI-powered capabilities to deliver the next generation of solutions for clinics and their patients.